Original Pictures vs Sensity: At-Creation Signing vs Post-Hoc Analysis
Definition: Sensity is a detection platform that analyzes media after the fact to flag deepfakes, with strength in NCII detection. Original Pictures signs content at creation so authenticity is established before distribution.
TL;DR: Sensity reports that the large majority of deepfake content is NCII and claims high detection accuracy. It works after content exists. Original Pictures works before, signing at creation, so the two address different points in the lifecycle.
Post-hoc analysis
Sensity scans existing media and reports a likelihood of manipulation, with particular focus on non-consensual intimate imagery. For content you did not create and cannot sign, post-hoc analysis is the available tool, and Sensity is capable at it.
At-creation signing
Original Pictures signs at the moment of creation or intake, so authentic content carries a verifiable record from the start. The fake is then the one lacking provenance, a deterministic signal that does not depend on a detector keeping pace with new generators.
Lifecycle fit
Use at-creation signing for content you control, and post-hoc detection for the unsigned inbound stream, such as NCII triage on a platform. They sit at different lifecycle stages and can run together.
The incident behind this
Sensity's own reporting that the overwhelming majority of deepfake content is NCII underscores why platforms pair detection on inbound content with provenance on what they produce.
FAQ
Which helps with NCII takedown?
Detection helps triage unsigned inbound NCII; provenance helps verify and document authentic versus forged content. A platform meeting TAKE IT DOWN duties may use both.
Where Original Pictures stands today
Original Pictures ships three things today: a Sign API, a Verify API, and the SDKs that wrap them. One POST /v1/sign attaches a C2PA-format manifest, an invisible TrustMark watermark, and an OpenTimestamps anchor. The open-source verifier checks any of it without calling us.
Two things are on the near roadmap, and we name them as roadmap, not as shipped: C2PA Conformance Program recognition (target Q3 2026, until then our manifests use the published C2PA v2.2 format and any C2PA-aware validator can read them, but third-party validators will show our signer as not-yet-listed), and a consumer capture app (Q3 2026). We do not sell a capture SDK, and we do not claim Trust-List membership we do not yet hold.
Bottom line: Sensity analyzes after creation; Original Pictures signs at creation. Sign what you control and detect on the unsigned inbound stream.
Related
Original Pictures is progressing through the C2PA Conformance Program; our signing certificate is not yet on the official C2PA Trust List. Target: Q3 2026. We will not describe ourselves as "C2PA-certified" until it is true.
Original Pictures provides content-provenance infrastructure. It does not by itself constitute legal compliance with the EU AI Act or any other regime; compliance depends on how you deploy it, your disclosures, and your governance. Figures are drawn from public reporting, verify against primary sources before citing in regulated materials. Nothing here is legal advice.
Last verified 2026-05-25. Author: Mahdi Kazempour, Founder, Original Pictures.